Selected Channels

The seven digital marketing channels that will be used to meet campaign goals for Defined Arts & Entertainment will be search engine optimization, paid search/pay per-click advertising, promotions/pr, social media and viral marketing, display advertising, and affiliated marketing. The one channel that will not be used is email.

Search Engine Optimization will continuously increase visibility for the company on the web, search engines function all day everyday.  There are no limitations anyone may run across your site at any time.

Paid Search/Pay Per-Click is a fast and effective for of marketing. This method will immediately generate traffic effectively and efficiently. 

Promotions and public relations are necessary for any company.  Without effective promotions no one will know about your company.  Promotional items help build brand identity and allows the ability to link creativity to your marketing campaign.

Social Media and Viral Marketing have become the most effective forms of marketing for my business thus far.  These options provide opportunity to reach consumers all over building brand awareness and image.

Display Advertising gives consumers a visual connection to the marketing campaign.  When people can see what your pushing you are more likely to attract their attention.  Especially with the arts division of Defined Arts & Entertainment, display advertising will be critical to success.

Affiliated Marketing will provide the opportunity to attract consumers based on other similar interest areas.  This marketing tool allows us to gather audience specific customers based on their interest.