Budget for this campaign will be $5,000. Many of the bases for our marketing plan will be don in house and will not need as much funding to be allocated. Below is a break out of the amount to be spent on each channel:
Search Engine Optimization - $500
Paid Search/Pay Per-Click - $1,500
Promotion and Public Relations – this channel will be managed within the company spending approximately ten hours each week of the entire campaign. $800 to be spent on print marketing material.
Social Media and Viral Marketing – this channel will be managed within the company spending approximately two hours a day the entire campaign.
Display Advertising - $1000
Affiliated Marketing - $1200
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