In order to achieve our plans objectives we will build relationship strategies that will creatively reach most relevant audiences. The arts division of Defined Arts & Entertainment has already established a niche for the company on both Facebook and Twitter sites. Online advertising tactics have included teaming up with celebrities in the entertainment industry with at least 40,000 followers on Twitter, presenting them with a piece of our works in a public setting with media involved and having them participate with a retweet to their fans recognizing our Twitter account and our works. This will help us reach our goal by spreading recognition of our brand and gaining followers and fans interested. This shows we are attracting an audience interested based on works we have already proved. As we attract these fans and followers we then have access to them and the ability to feed them with as much information as possible through news feeds, tweets, and other promotional items. Once our website is created we will include our blog site to filter information regarding our clients and their projects. We will join directories that cater to creative arts, visual arts, management, and entertainment. Keywords related to any of these areas will lead users to our company website. Between Defined Arts and Defined Entertainment we will create links and redirect pages so that users can experience both ends of our business.
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