Objective

With so much time being spent online by consumers we want to make sure our digital media plan is drawn to effectively reach social media audiences.  Digital and social media have changed the behaviors and rules of marketing; therefore our plan is to draw as many customers to recognize our brand through our online presence.  Our twitter account should obtain at least 1,000 followers every month, and reach at least 1,000 Facebook fans by the end of the year.  We want to partner with other companies to establish networking opportunities within the industry.  Being that we are a talent management company we need to build relationships with producers, record label, and other industry officials.  This will enhance opportunities for business down the road.  Currently we do not have a YouTube account, we want to establish one before the end of the year and began to submit videos of clients we represent for marketing purposes.  Currently our website only reflect the art division of the company, we want to launch a creatively driven site that reflect all aspects of our company that customers and registered users can log in and interact with activities and information regarding Defined Arts & Entertainment. As more people are drawn to the brand and identity of the company we can focus on sales in the arts division and opportunities for our clients in the entertainment division.